It’s pretty obvious to most people that the number of sales you get is directly related to how many people you are able to talk to. This could be people you "talk" to through the content on your website, or it could be people that you yourself have a conversation with. With this in mind, the vast majority of networkers leave a lot of leads and prospects on the table by not having conversations with them.
Let me explain…
Do you have a better chance of closing somebody into your business by posting an ad on Facebook, or starting 15 conversations with people?
In my time online, actually starting conversations has proven to be MUCH superior to just posting ads. You see, when you start a conversation, many people will feel COMPELLED to answer you back. And, especially on Facebook, people will open up because, um, that’s what you do on Facebook! Furthermore, since this is a PEOPLE business, you need to form relationships. People trust a conversation much more than an ad.
Obviously this isn’t just limited to messaging or chatting on Facebook; you can do it with Twitter! Or, if you’re really bold, you can find phone numbers on your Facebook friends’ profiles and give them a call just to say hi. I've made a couple of sales just doing that because they remember me later when they have questions about something or want to buy something.
The biggest key to success with opening dialogues with people is to lead them to want your product without being pushy.
The instant you look like a salesman, you’re done. I can’t tell you how many times I start a dialogue and the other person sends me back a big, long message with 17 links in it all about their new thing. I couldn’t care less and I hardly ever look at those links! I know it can be difficult and it definitely takes some practice, but there is one almost surefire way to keep from being pushy yet still taking your prospect down the road to your product.
Ask questions! Start out by asking where they are from and what they do (if you say "what business are you in", it comes off as ‘salesman-ish’. Stick with "what do you do? It’s a lot more innocent). Then you can continue to ask questions like "how long have you been doing that?" or "what does that involve?". Then you can get closer to inviting your prospect to see your business with questions like "Have you ever been involved in network marketing?" or "Have you ever thought about doing anything else?"
Just be sure not to rush your questions, or jump right into the salesman-ish questions. Remember, you’re leading them down the road, and they can leave any time they want. The whole point is to get them intrigued and keep them intrigued up until the end. From beginning to end, I use about 10 questions. Come up with some on your own, similar to the ones above. Just make sure that the questions will lead to you being able to ask something like "Would you be willing to talk on the phone so I can explain what I do?" or something similar.
Another trick is to stay in control of the conversation. Always steer the conversation back to them. If you get talking about yourself, you’ll turn into a salesman. Besides, the person asking the questions is in charge, so in every message, make sure to end with a question.
I hope these strategies help you to form more relationships and also to connect with your prospects on a deeper level.
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